Details
- Publication date
- 7 October 2025
- Author
- European Climate, Infrastructure and Environment Executive Agency
Description
A newly released brochure from the Energy Efficiency Watch 5 (EEW5) project offers comprehensive guidance on how to construct effective and positive narratives around renewable energy and energy efficiency. The publication provides strategic insights, communication principles, and evidence-based case studies designed to help policymakers, communicators, and stakeholders clearly convey the benefits of the energy transition to a wide audience.
Overview of the Publication
The brochure consolidates key outcomes from the three-year EEW5 initiative. At the core of the EEW5 findings are 10 key policy recommendations intended to strengthen the effectiveness of energy transition narratives and counter negative framings. These recommendations emphasise the importance of strategic storytelling in the public discourse on energy transition.
To demonstrate the application of these principles, the brochure presents 10 case studies that explore different approaches to framing and communicating the energy transition. Each case focuses on a distinct thematic or strategic perspective.
Included in the publication is also a summary of the 2023 Energy Efficiency Watch Survey, which gathered the perspectives of 1,376 experts across all 27 EU Member States on their countries’ progress in implementing energy efficiency measures.
Together, these elements make up a publication that illustrates how well-crafted narratives can strengthen support for climate policies and accelerate the implementation of energy transition objectives.
About the EEW5 Project
The Energy Efficiency Watch 5 (EEW5) project is a three-year initiative funded under the EU LIFE Programme. Its objective is to develop and support narratives that connect the goals of the European Green Deal with Europe’s economic competitiveness and citizens’ quality of life. By fostering clear and credible communication, EEW5 aims to strengthen public engagement with the clean energy transition.
Source: Energy Efficiency Watch 5
